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Sat, May 24 - Mon, May 26 2025

Fiesta Hermosa,

Hermosa Beach, California, United States Hermosa Beach, California, United States

  • About the event

    For over 50 years, Fiesta Hermosa has been a cherished blend of art and entertainment, serving as a cornerstone of the South Bay community. Organized by the Hermosa Beach Chamber of Commerce and Visitors Bureau, this vibrant festival aims to stimulate local business while providing enjoyment for residents and visitors alike throughout the Southern California region.

    Fiesta Hermosa is not just an event; it’s a community gathering that fosters connections among local businesses and residents. With over 220 vendors, diverse food options, and multiple stages featuring live music, the festival encapsulates the essence of beach culture in Hermosa Beach.

    Fiesta is on Memorial Day weekend and welcomes over 100,000 attendees over the course of the three-day weekend (data confirmed 118,000 at Fiesta 2024).

    Why should you sponsor?

    Our treasured event thrives on the passion and support of forward-thinking sponsors. Sponsor an area, be a level sponsor, or help us with in-kind contributions.  We offer sponsorship options designed to amplify your brand's visibility while making a meaningful community connection.

    Key Success Factors

    Attendance: 100,000 - 125,000

    Demographics: Families and adults from the Greater Los Angeles area

    Economic Status: Upper middle class

    Average Spend: Over $200 per attendee


    Kimberly Ruggles

    Hermosa Beach Chamber of Commerce and Visitors Bureau is comprised of over 450 members from every segment of the business community, and prides itself on being a strong and solid base of information and education for Hermosa Beach, its residents, and tourists.

    The Chamber hosts community events in Hermosa Beach including the popular Fiesta Hermosa, one of the largest arts and crafts festivals in Southern California, which takes place each year over the Memorial Day weekend. The Chamber also hosts the annual Holiday Tree Lighting Ceremony (Hermosa for the Holidays), downtown Sidewalk Celebrations, the Saint Patrick’s Day Parade, Locale 90254: Oktoberfest, Lemonade Day and many other local offerings.

    The Hermosa Beach Chamber of Commerce is also proud to support local charities, annually contributing to groups working to improve our local community.

    Contact the Organizer Contact the Organizer

  • 10000+ attendees expected


    49% Male Attendees


    51% Female Attendees

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Select a Package

3 available packages from US$5000 to US$25000

US$25000
Platino Sponsor Package

Naming rights ("Fiesta Hermosa brought to you by Your Brand") | Category Exclusivity | TOP listed sponsor: website, banners, print and digital promotion | Logo placement everywhere Fiesta logo is placed | Logo on all signage including street banners | Mentions from every music stage | Activation space in prominant area

1 available

US$10000
Oro Sponsor Package

Naming rights | Listed sponsor: website, banners, print and digital promotions | Mentions from every music stage | Activation space in prominant area

2 available

US$5000
Plata Sponsor Package

Naming Rights | Listed sponsor: website, banners, print and digital promotion | Mentions from every music stage | Activation space in prominent area

5 available

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